The platform is rolling out a new feature that permits them to lessen the volume of artificial intelligence-produced media appearing in their streams. This initiative comes as the company announced that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a full-scale release. This advancement comes amid a increase in AI content, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that many people enjoy content created using AI tools, including computer-generated images to informative clips, and we intend to give people the ability to adjust the amount of that, according to their own likes,” stated a spokesperson.
Scale of AI Content
The platform announced that there are presently 1.3 billion videos on its app identified as artificially created. In total, more than 100 mn pieces of content are uploaded to the app every day, making AI-generated material a limited percentage of its complete catalog.
User Control Features
Users will be in a position to decrease or raise the level of AI-generated videos they view by using the “manage topic” setting in the application and picking the AI content topic. Other topics that currently be controlled under the setting include news, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate creators to tag “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an “AI-made” tag to content produced via its built-in AI features, or identified by an cross-platform project for identifying artificial media. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
Educational Initiatives
The platform is additionally introducing a $2m AI literacy fund for professionals and organizations to create informative material about ethical AI use. This project will benefit educational bodies dedicated to training computer science.
Content Safety Approach
TikTok has supported its moderation strategy, amid discussion over plans to cut jobs for a large number of safety staff in Britain. The company is expected to reduce a significant number of roles in its user protection division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but AI can shield workers by eliminating the most graphic content before it gets reviewed by humans. The platform stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its automated systems.
It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
