Skip to content
Optima Lounge

Guitar Hero Turns 20 – The Plastic Guitar That Bridged Generations Between Music Generations

Marking two decades since Guitar Hero first launched across the Atlantic, offering players everywhere the opportunity to feel like rock legends. Figuratively speaking, though you'd be hard-pressed telling that someone who has mastered the epic lengthy instrumental break before an enthusiastic crowd of friends.

Created by the developers, the game gave players a guitar-shaped controller to match coloured notes scrolling down the display synchronized to the music. Every sequence corresponded to specific notes, producing the feel of an authentic live show.

Harmonix previously experimented in the music genre before partnering with the publisher, later purchased by Activision in 2006. Collaboratively, they laid the groundwork for an unlikely billion-dollar series which made a significant influence on numerous musicians featured, introducing decades-old groups to a new generation of gaming enthusiasts.

Michael Dornbrook, former COO of Harmonix, recalls the initial financial challenges of licensing the recordings – despite the fact the first two games primarily featured cover versions.

“We rerecorded every song since the cost was so high,” he says. “Despite having the publishing rights by themselves, it was extremely difficult. We couldn’t get bands like the Who – the publisher was operating on a shoestring budget, and our team was pretty convinced the project would flop. But once Guitar Hero took off, and record sales and radio play were going up, everyone wanted to participate.”

He continues: “One of the amazing things was the number of mothers and fathers got in touch expressing gratitude for introducing their kids to the songs they adored. It became a multigenerational phenomenon.”

Timeless Music Finds Younger Fans

Northern Irish blues-rock band the Answer had Never Too Late in the 2008 release the popular installment. Guitarist the artist recalls how the series revived older hits back into vogue: “Guitar Hero offered a larger, new demographic. Generally such music was considered outdated material, but then once it got featured on the game and teenagers discovered it, abruptly it was cool. That legitimised the genre, eliminating the ‘dad rock’ tag. It provided all our music a new life.”

At that time, the band's first record was still unreleased stateside, so Guitar Hero served as a primary platform for exposure for the band during their a North American tour opening for AC/DC. “The roadies were playing the song during travel, and some of them recognized us from Guitar Hero,” Mahon says.

Rock’s Heavyweight Spin-offs and Lasting Influence

Music's biggest acts quickly capitalised on the series’ popularity, including bands like Aerosmith, Metallica and Van Halen starring in specialized game editions that focused on each band’s catalogue and associated lore, imagery and legendary status. For example, the Aerosmith edition, it was said earned the band more money than any of their records. It moved well over 500,000 units upon release, and sales of Aerosmith’s music rose of up to 40% during an era as the industry was already collapsing.

The series still motivates quick-handed fanaticism within the community. Recently, an online personality completed a remarkable feat featuring the challenging track – a notoriously difficult anthem made popular by the game – using a fan-made version, a freeware game with similar mechanics but an array of customisation options. The song is difficult even in the hardest setting, let alone played at increased tempo and without missing every one of its near 4,000 notes. The streamer stated requiring nine months to accomplish.

“Guitar Hero is a fun, fantasy thing. If you play Call of Duty, it doesn't imply you ought to pick up a real gun and enlist,” notes musician the artist.

DragonForce had already completed a successful tour when Through the Fire and Flames appeared in the third game, yet he explains it turned them into widely recognized. “I remember the record label calling to tell me that we were selling albums like crazy,” he says. “It exploded when we next toured, and we were playing right ahead of top acts at the event.”

Indeed, DragonForce’s exposure from Guitar Hero was so immense that it threatened to eclipsing all other accomplishments. Last year, the song was used in promotional material for a major film. “Previously I felt otherwise, but now I accept it,” Li says. “If you only hear a single track, that's fine – everyone’s got a unique musical journey and I’m glad we played a role of people’s lives”.

The Lasting Legacy of a Iconic Controller

Top-tier promotion, be it for cars, apparel or video games, extends beyond mere transactions – it evokes a desire. Did Guitar Hero tap into that? “Precisely what our team trying to create,” Dornbrook says. “That thrill of performing as a music icon in the spotlight. Since the beginning, the creators believed there’s an instinctive human desire to create songs, and their goal was to leverage innovation to allow people to do it”.

Most of Guitar Hero games were released in just a half-decade between 2005 and 2010, including spin-offs such as DJ Hero, including a spinning deck, and the band-focused game. Subsequently, the publisher’s interest on peripherals died down, aside from a brief comeback in 2015.

Games like Clone Hero and Fortnite Festival have kept the community alive, and there’s set to be something from the founders in development. Recently formed developers has begun production on its debut music game. The initial creators are participating as special advisers. Is the world prepared to welcome another game in the spirit of the classic?

“Our team believed those games might become like Madden allowing annual update every year,” Dornbrook says. “With abundant new music that it could be evergreen, so I’ve always been hopeful. There’s no reason for it to continue for future fans.”

DS
The writer

Danielle Sanders

A seasoned travel journalist with a passion for exploring premium airport lounges and sharing insider tips for seamless travel.

Optima Lounge

Type to search articles.